Monday, 3 September 2012

New trailer and version 1.2

Version 1.2 is finished. Now I get to find out how my strategy of a limited iPad only release, followed by an iPhone/iPad release goes.
The general idea if my release plan has remained unchanged but several details have been tweaked.
Originally I hadn't intended to do a lite/free version. I have now done one and it will launch beside version 1.2. My thinking on lite/free has changed so much over the last few months, that I can't fully remember why I didn't want to do it. You have to get your game into as many hands as possible.

Another thing to change is the initial game trailer. YouTube has this nice analytics called "audience retention". It shows a graph showing how much and which parts of your video have been watched. I was able to see that people were only watching the first 20sec of my trailer. I went back and watch just those first 20secs and if I'm honest I could see why people stopped watching.
If you have the chance to fix something you should. I cut a new trailer that tries to be more engaging from the start. Basically it has more content in about the same time.

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